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TUESDAY, June 8, 2004, 2:00 PM - 4:00 PM | Room: 6F |
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TOPIC AREA: BUSINESS
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SESSION 100
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| | Business Day: Competitive Strategies for the Electronics Industry
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| | Chair: Alan Naumann - CoWare, Inc., San Jose, CA
| | | Organizers: Ellen M. Sentovich
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| | Competing in today's economy requires close examination of current business practices and careful strategies for moving into the future. This session will examine three key areas for establishing competitive edge: globalization, patents, intellectual property management, and strategic marketing. Each talk will cover a broad spectrum of approaches, applicable to design, EDA, and IP-based companies. Conclusions will be drawn about what methods will be most successful moving into the next era of electronics. The final portion of the session is devoted to discussion, debate, and Q&A.
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| |  100.1 |
Competing in the Age of Globalization
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| | Speaker(s): | Jaswinder Ahuja - Cadence Design Systems, Inc, Noida, India
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| | 100.2 | Better, Faster, Cheaper Approaches to Patents: Managing Intellectual Property Strategically and Cost-Effectively |
| | Speaker(s): | Paul Lippe - Silicon Image, Sunnyvale, CA
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| | 100.3 | Competitive Marketing in an Evolving Electronics World |
| | Speaker(s): | Bernie Rosenthal - Tensilica, Inc., Santa Clara, CA
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| | 100.4 | Discussion/ Q&A |
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